How to Search Engine Optimize Your Blog Content

Discover on-page SEO tips to optimize your blog content to make it organically ranked and easily searchable.

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are using search engines (like Google) to find your product or service. But does your blog content really help your business organically rank on search engines?

In this article, you’ll find the answer to this question and more. Get ready for an in-depth exploration into the world of blog SEO, the factors that affect it, and tips to start optimizing your blog site for search engines.

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.

Although it’s clear blog content does contribute to your SEO, Google’s many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered “old-school.” Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.

Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog. Listen to HubSpot’s Matt Barby and Victor Pan take on this topic in this podcast episode.

Factors That Affect Blog SEO

1. Dwell Time

Although dwell time is an indirect ranking factor for Google, it’s a critical factor in the user experience — and we know that user experience is king when it comes to SEO. Dwell time is the length of a time a reader spends on a page on your blog site. From the moment a visitor clicks on your site in the SERP, to the moment they exit the page is considered dwell time. This metric indirectly tells search engines like Google how valuable your content is to the reader. It makes sense that the longer they spend on the page, the more relevant it is to them.

However, there’s a reason this metric is an indirect indicator for SEO — it’s completely subjective. The search engine algorithms don’t know your content strategy. Your blog could be focused on short-form content that takes just a minute or two to read. You might also include pertinent information at the beginning of your blog posts to give the best reader experience, which means less time spent on the page. So yes, dwell time can affect SEO, but don’t manipulate your content to change this metric if it doesn’t make sense for your content strategy.

2. Page Speed

We mentioned earlier that visual elements on your blog can affect page speed, but that isn’t the only thing that can move this needle. Unnecessary code and overuse of plugins can also contribute to a sluggish blog site. Removing junk code can help your pages load faster, thus improving page speed. If you’re not sure how to find and remove junk code, check out HTML-Cleaner. It’s an easy-to-use tool that doesn’t require coding knowledge. It simply shows you the unnecessary code and lets you remove it with the click of a button.

I also recommend taking an inventory of your blog site plugins. Decide which ones you need to keep your blog running day-to-day and which ones were installed as a fix for a temporary issue. Plugins that affect the front-end of your site are a threat to page speed, and odds are, you can uninstall more of these plugins than you think to increase your overall site speed.

3. Mobile Responsiveness

More than half of Google’s search traffic in the United States comes from mobile devices. On an individual level, your blog site might follow that same trend. There’s no way around it — optimizing your blog site for mobile is a factor that will affect your SEO metrics. But what exactly does it mean to optimize a website for mobile? The industry rule of thumb is to keep things simple. Most pre-made site themes these days are already mobile-friendly, so all you’ll need to do is tweak a CTA button here and enlarge a font size there. Then, keep an eye on how your site is performing on mobile by taking a look at your Google Analytics dashboard and running a mobile site speed test regularly.

4. Index Date

Search engines aim to provide the most relevant and accurate information available. A factor search engines use when determining what’s relevant and accurate is the date a search engine indexes the content. Indexing means a search engine finds content and adds it to its index. Later, the page can be retrieved and displayed in the SERP when a user searches for keywords related to the indexed page.

You might be wondering: Is the date the content was indexed the same as the date it was published?

The answer: yes and no. If a blog post is published for the first time, it’s likely that say, a Google crawler will index that post the same day you publish it. But content can be backdated for several legitimate reasons, too, like archiving information or updating a sentence or two.

One way to positively affect this SEO factor is to implement a historical optimization strategy. This strategy works well on blogs that have been established for a few years and have a fair amount of content already. By updating these older posts with new perspectives and data, you’ll be able to significantly impact your blog SEO without creating a lot of net new content. Site crawlers will reindex the page — taking into account the updated content — and give it another opportunity to compete in the SERP. It’s truly a win-win.

5. Recent Data

Recent data, another indirect ranking factor of SEO, should be included in blog posts. Recent data gives visitors relevant and accurate information which makes for a positive reader experience. When you include a link to a credible site that has original, up-to-date data, you’re telling the search engine that this site is helpful and relevant to your readers (which is a plus for that other site). You’re also telling the search engine that this type of data is in some way related to the content you publish. Over time, your readers will come to appreciate the content which can be confirmed using other metrics like increased time on page or lower bounce rate.

Sign up here to take our free Content Marketing Certification course and learn about content creation, strategy, and promotion.

How to Optimize Blog Content for Search Engines

1. Identify the target audience for your blog.

No matter what industry your blog targets, you’ll want to identify and speak to the primary audience that will be reading your content. Understanding who your audience is and what you want them to do when they click on your article will help guide your blog strategy.

Buyer personas are an effective way to target readers using their buying behaviors, demographics, and psychographics. Without this insight, you could be producing grammatically correct and accurate content that few people will click on because it doesn’t speak to them on a personal level.

2. Conduct keyword research.

Now that you’ve selected your target audience and prepared a buyer persona, it’s time to find out what content your readers want to consume. Keyword research can be a heavy task to take on if you don’t begin with a strategy. Therefore, I recommend starting with the topics your blog will cover, then expanding or contracting your scope from there. For an in-depth tutorial, check out our how-to guide on keyword research.

3. Add visuals.

Search engines like Google value visuals for certain keywords. Images and videos are among the most common visual elements that appear on the search engine results page. In order to achieve a coveted spot in an image pack or a video snippet, you’ll want to design creative graphics, use original photos and videos, and add descriptive alt text to every visual element within your blog post.

Alt text is a major factor that determines whether or not your image or video appears in the SERP and how highly it appears. Alt text is also important for screen readers so that visually impaired individuals have a positive experience consuming content on your blog site.

4. Write a catchy title.

The title of your blog post is the first element a reader will see when they come across your article, and it heavily influences whether they’ll click or keep scrolling. A catchy title uses data, asks a question, or leads with curiosity to pique the reader’s interest.

According to Coscheduler’s Headline Analyzer, the elements of a catchy title include power, emotion, uncommon, and common words. In the right proportions, these types of words in a blog title will grab your readers’ attention and keep them on the page.

Here’s an example of a catchy title with a Coschedule Headline Analyzer Score of 87:

The Perfect Dress Has 3 Elements According to This Popular Fashion Expert

Coschedule headline analyzer tool analyzing a headline with a score of 87
  • Highlighted in yellow are common words. They’re familiar to the reader and don’t stray too far from other titles that may appear in the SERP.
  • “Expert” is an emotional word, according to Coschedule. In this example, the word expert builds trust with the reader and tells them that this article has an authoritative point of view.
  • Purple words are power words — this means they capture the readers’ attention and get them curious about the topic.
  • Another element in this title is the number three. This signals to the reader that they’ll learn a specific amount of facts about the perfect dress.

5. Include an enticing CTA.

What’s a blog post without a call to action? The purpose of a CTA is to lead your reader to the next step in their journey through your blog. The key to a great CTA is that it’s relevant to the topic of your existing blog post and flows naturally with the rest of the content. Whether you’re selling a product, offering a newsletter subscription, or wanting the reader to consume more of your content, you’ll need an enticing CTA on every blog post you publish.

CTAs come in all types of formats, so get creative and experiment with them. Buttons, hyperlinks, and widgets are some of the most common CTAs, and they all have different purposes. For instance, you should add a bold, visible CTA like a button if you want the reader to make a purchase. On the other hand, you can easily get a reader to check out another blog post by providing a hyperlink to it in the conclusion of the current article.

6. Focus on the reader’s experience.

Any great writer or SEO will tell you that the reader experience is the most important part of a blog post. The reader experience includes several factors like readability, formatting, and page speed. That means you’ll want to write content that’s clear, comprehensive of your topic, and accurate according to the latest data and trends. Organizing the content using headings and subheadings is important as well because it helps the reader scan the content quickly to find the information they need. Finally, on-page elements like images and videos have an impact on page speed. Keep image file sizes low (250 KB is a good starting point) and limit the number of videos you embed on a single page. By focusing on what the reader wants to know and organizing the post to achieve that goal, you’ll be on your way to publishing an article optimized for the search engine.

Now, let’s take a look at these blog SEO tips that you can take advantage of to enhance your content’s searchability.

Luxury, High-End Outdoor Furniture with a Unique Design

There are so many manufacturers of furniture in Thailand, but which one is best for creating your outdoor dream furniture and serving your needs?

Let Stainless Designs decorate your magnificent patio.

Thailand is one of the best tropical countries, with a lovely summer and a great climate. It gives you a good vibe to stay outdoors. We will show you how to create a relaxing oasis in your own backyard with the best high-end outdoor unique furniture company. Since high-end outdoor furniture manufacturers aren’t selling their merchandise cheap, everyone wants to know what is the absolute best furniture for outside the home to prevent a damaged furniture set after just one season. So, you can continue to enjoy it for many seasons to come.

We recommend the hero of all furniture that is strong and durable, and we are talking about stainless steel furniture.

Stainless Designs company. We are the best manufacturer of stainless-steel unique furniture, and our designs will amaze you!

Act locally while serving globally.

Although the company is based in Thailand, our distribution major clients are leading the market in the high-end outdoor furniture sectors in Europe, the US, and Asia.

Our manufacturing facilities apply the highest quality standards, as proven by our long-standing, recognized, loyal client partnerships. Our in-house design team is ready to make your wildest design dreams come true.

Our company values our client’s needs by offering quality services at fair prices.  We are not just competing on price; we compete on uniqueness and quality.

We personalize your designs, allowing your imagination to run wild: you name it! We created it!

Let’s look more specifically at our unique outdoor furniture.

We use sustainable materials such as stainless steel, aluminum, high-quality wood, designer fabrics, and components. The Distinctive Furniture Aesthetic furniture pieces from Unique Furniture bring modern elegance to any outdoor space. The brand is contemporary with classic elements for designs with serious staying power.

We provide Modern sectional sets with unique designs that will turn any outdoor space into one of refined style and comfort, especially paired with a matching fire pit for a barbeque that you can build on your own. Whether you’re lounging poolside or enjoying Sunday brunch with your friends, you can’t go wrong with a sleek and stylish sectional.

Are you ready to spend a lovely summer with an elegant new outdoor set?

Make one of our sets your own!

Our delivery is fast and reliable shipping!

We carefully manage a complete integrated delivery process including packaging, secured shipment, timely delivery, and smooth installation.

No matter where you are or how difficult it is to get to you, our furniture will always reach your place on time and in perfect condition.

For ordering and more details, please visit our website.

Simple And Easy Guide To Renting A Service Apartment In Bangkok

What are the very best locations of Bangkok to rent? What facilities and services can I anticipate from a Bangkok serviced apartment or condo? What are the very best and worst serviced houses in Bangkok? Keep reading to learn the responses to these concerns and far more in my easy and easy guide to renting a serviced apartment or condo in Bangkok for both tourists and expats.

Bangkok Is The Center Of Southeast Asia

As the mall of Thailand and the hub of business and leisure travel within Southeast Asia, Bangkok has exceptional hotels of all kinds catering to the business elite and casual traveler.

Recently, a brand-new type of accommodation has actually gained favor with business executives on brief stays in Bangkok– the high-end serviced apartment. With increased commercial growth over the previous several years, serviced houses are rapidly ending up being the preferred choice of living design for their affordable high-end.

What Is A Serviced Apartment?

The serviced part of the equation generally refers to the twice or daily weekly cleansing of your space, the furniture, kitchen area features and so on that normal homes do not include. Some service homes also function as hotels, and these are called Aparthotels.

What’s So Special About Bangkok Serviced Apartments?

Real estate and moving agents believe Bangkok has the most variety of advanced houses the world has to use. There are not just one or two glamorous houses, but close to 50. This is since experienced labor is inexpensive in Thailand, and the city itself is a significant organization center for the southeast Asia region.

Leasing a serviced house in bangkok can be a complicated job for numerous reasons– the main one being there are many ‘small print’ and extra costs involved when signing a weekly, yearly or regular monthly agreement.

I have been living in Bangkok for a few years now, and have actually gone through several serviced houses, finding out en route which ‘services’ are included and what to get out of your remain in Bangkok.

Bangkok’s City Plan

The Bangkok Jungle has several meanings, one of them being that the city was never constructed with a city plan or metropolitan style in mind. The city is a vast landscape, a montage of industrial and domestic buildings juxtaposing one another.

The city itself is lopsided; if you look down any major roadway in bangkok, you will see that both sides of the road aren’t stabilized, developing heights are different, and there is a general absence of balance. This is what makes Bangkok captivating and distinct. And what makes it a jungle.

The Best Areas To Live In Bangkok

Bangkok includes inexpensive to unique houses, but the very best ones are found in the following areas of Bangkok:

  • Sukhumvit, the primary road or artery of Bangkok
  • Asok, among the most unique and pricey areas to live
  • Thong Lo, the stylish and elegant street,
  • Sathorn, the business district of Bangkok
  • Silom, another service and red light district
  • Ploenchit, enterprise zone
  • Chit Lom, downtown
Bangkok City View – Dawn Approaching

The areas listed above are all within simple access to shopping, dining, home entertainment, skytrains, trains, and expressways. If you pick to live in among these locations, you will experience life in the center of Bangkok’s flourishing organization and shopping centers while enjoying an ultra private serviced apartment or condo in Bangkok. I personally advise Asok and Chit Lom, as they are the classiest areas of Bangkok, however if you are looking to be close to the night markets Silom is ideal, and Sukhumvit is constantly a colorful experience.

Facilities And Services Of Typical Bangkok Serviced Apartments

These differ in between the various kinds of apartments and apartments, but a requirement of quality has been establlished from the increasing competition among serviced houses. Facilities and services are upgraded frequently to keep up with rival houses. Nevertheless, before investing in a serviced house, make certain to check if these facilities and services are readily available.

5 Services That Should Be Included Free of Charge:

  • Room Cleaning
  • Water/Utilities
  • Internet Usage
  • 24 Hour Security
  • Room Service/Errand Boy

4 Facilities That Should Be Included

  • Restaurant
  • Gym
  • Pool
  • Convenience Store

The Loopholes: Length Of Stay, Deposits And Electricity

If you are remaining for a month or year, the serviced apartment or condo may charge you for electrical power. A lot of times the home owners will charge 8 Baht/Unit for more revenue.

Be careful when signing leases; most need a 2 month deposit, and if you vacate before your agreement is finished you surrender this deposit.

Make sure the serviced house has a laundry service, either in home or out of house. Most serviced apartments have coin ran laundry rooms as well as select up services.

How Much Should I Pay?

This is a hard question to address, but the more centers a serviced house has, the more it will cost. If a serviced apartment or condo has a pool, gym and likewise works as a 24 hour hotel, then the monthly price will be above 30,000 Baht.

Area also has a big part to do with expense of a bangkok serviced apartment or condo. If you are staying in a location not near skytrain or subway gain access to, your rate will be much lower. Conversely, remaining in business districts of Silom or fashionable spots like Ekkamai or Thonglor will raise your monthly rent.

Which Serviced Apartment Should I Choose?

The serviced home market in Bangkok is lead by three groups, The President Group, The Ascott Group, and Centre Point. The majority of them offer very first class accomodation and have a decent system of serving their clients. However, there are numerous independent serviced homes to select from.

The 2 Worst Serviced Apartments in Bangkok

  • Ascott Bangkok Sathorn

Once famous, there have actually been numerous posts written in trade journals about the decrease in service at the

What centers and services can I anticipate from a Bangkok-serviced apartment? If you select to live in one of these areas, you will experience life in the center of Bangkok’s successful organization and shopping centres while indulging in an ultra personal serviced house in Bangkok. Prior to investing in a serviced apartment or condo, be sure to examine if these facilities and services are available.

Make sure the serviced home has a laundry service, either in-home or out of home. Most serviced apartment or condos have coin operated laundry rooms as well as select up services. If you’d like to search the serviced apartments using our own exclusive portal, then Click here. We offer both short term and long term lease options.

What is Coffee

Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world.[3]

Seeds of the coffee plant’s fruits are separated to produce unroasted green coffee beans. The beans are roasted and then ground into fine particles that are typically steeped in hot water before being filtered out, producing a cup of coffee. It is usually served hot, although chilled or iced coffee is common. Coffee can be prepared and presented in a variety of ways (e.g., espresso, French press, caffè latte, or already-brewed canned coffee). Sugar, sugar substitutes, milk, and cream are often used to lessen the bitter taste or enhance the flavor.

Though coffee is now a global commodity, it has a long history tied closely to food traditions around the Red Sea. The earliest credible evidence of coffee drinking in the form of the modern beverage appears in modern-day Yemen from the mid-15th century in Sufi shrines, where coffee seeds were first roasted and brewed in a manner similar to current methods. The Yemenis procured the coffee beans from the Ethiopian Highlands via coastal Somali intermediaries and began cultivation. By the 16th century, the drink had reached the rest of the Middle East and North Africa, later spreading to Europe. In the 20th century, coffee became a global commodity, creating different coffee cultures around the world.

The two most commonly grown coffee bean types are C. arabica and C. robusta. Coffee plants are cultivated in over 70 countries, primarily in the equatorial regions of the Americas, Southeast Asia, the Indian subcontinent, and Africa. As of 2018, Brazil was the leading grower of coffee beans, producing 35% of the world’s total. Green, unroasted coffee is the most traded agricultural commodity and one of the most traded commodities overall, second only to petroleum. Despite sales of coffee reaching billions of dollars worldwide, farmers producing coffee beans disproportionately live in poverty. Critics of the coffee industry have also pointed to its negative impact on the environment and the clearing of land for coffee-growing and water use. Boost 10X